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Stats show 62% of all online shoppers read product-related comments from friends and 72% of these shoppers click through to the site. Customers who interact with YouTube, Facebook or Twitter are 150% more likely to buy merchandise based on reviews and comments. Imagine you have poor reviews and a bad reputation online and are unaware of what people are saying. You could be paying a much higher price for a poor online reputation than for a strategic online marketing plan.

“Social Media puts the “public” into PR and the “market” into marketing.”
– Chris Brogan
President of New Marketing Labs With Loewy’s customer reputation management, businesses can develop mutually beneficial relationships with their clients. That means they can engage in productive conversations, keep tabs on positive and negative feedback, develop prospects, address customer concerns, fine-tune strategic marketing tactics and develop damage-control strategies aimed at reputation preservation. Loewy’s customer reputation program offers the ability to leverage social outlets like Facebook and Twitter to build or protect a brand that people rave about. Loewy’s customer reputation management services are designed with a keen knowledge of social media and deep expertise in research and data collection.

Integrating customer reputation into your strategic online marketing program will give you a full marketing strategy that will ensure a great online presence. Customer reputation management will include:

• Development of a professional social media plan that is designed to interact and engage users based on the company goals
• Professional designed landing pages that would generate follows, retweets, likes, and / or other engaging user activities
• Posting key information that will be easily visible on the “wall”
• Social networking analysis
• Techniques on how to create great viral techniques that will cause high customer engagement